General WYB Info
Watch Your BAC is an on-campus, phased social marketing campaign designed to pique student's curiosity, increase awareness of high-risk drinking, and influence alcohol norms. The focus is on educating students on the nature of Blood Alcohol Concentration (BAC) and self-monitoring their alcohol consumption.
The Watch Your BAC campaign is a partnership between key community partners. DACCO (Drug Abuse Comprehensive Coordinating Office, Inc) in partnership with The University of Tampa, The University of South Florida, Hillsborough Community College, Channel 10, and the St. Petersburg Times have come together to address high-risk drinking in our community using the following techniques:
- On-campus campaigns at each of the three (3) colleges/universities
- Media outreach Both print and online media - Watch Your BAC website - Annual printed insert in the St. Pete Times
By doing so, we hope to accomplish the following goals/objectives.
- To educate college students and the community on Blood Alcohol Concentration and the health, safety, and legal risks of underage drinking, binge drinking, and drinking & driving.
- Provide information and referral services for students, parents, and community members requiring prevention or treatment services.
- Influence college students' attitudes about underage alcohol use, binge drinking, and drinking and driving.
Grant: Behavioral outcomes of interest:
- Increasing community awareness of the negative consequences of high-risk and underage alcohol use and related high-risk behaviors (e.g. driving under the influence).
- Reducing high-risk alcohol use (e.g., binge drinking, underage drinking) and associated behaviors by college students and all young adults in the community.
- Increasing the prevalence of less favorable attitudes toward alcohol consumption.
Campaign: Learning outcomes of interest:
- Increase student awareness of what "BAC" is. - Factors determining BAC - Monitor BAC
- Educate students in how to calculate their BAC. - Maintain a BAC of >0.06 "Stay in the Green Zone"
- Increase awareness of the dangers associated with drinking and driving. - Promoting "None for the Road"
- Educating students of standard drink equivalences - Crucial element of BAC calculation